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Challenge:
Ascension Coffee, a Dallas-based restaurant and coffee roaster chain, wanted to grow awareness for its unique atmosphere and innovative, high-quality approach. During a phase of rapid expansion, they needed a cost-effective, brand-driven way for their in-house team to drive visits for new location openings and menu launches.
Solution:
Developed an evergreen social media content strategy
Aligned content topics with business objectives
Planned seasonal and menu-driven messaging
Conducted on-location photoshoots and interviews
Built a library of elevated creative assets
Empowered client with social media best practices
Results:
Enabled a unified, compelling brand voice across digital
Produced an immediate 25% lift in social engagement
Generated a 5X increase in comments across channels
Inspired over 100% more likes across social channels
Generated buzz to drive a 15% lift in location visits