Creative Direction | Copywriting
Worked with expert art director Ellen Giles to concept and execute this Addy-award winning logo. We drew inspiration from the visuals of Rorschach tests, communicating that what you see depends on who you are. The longer you look, the more the image evolves.
I worked with the folks at Switch Agency and Highland Park Housekeeping to create an inviting, easy-to-use website that connoted elegance and efficiency. I loved working with this company. They deliver a reliably excellent product, but I appreciate even more how they support the women they employ, who are often working moms. They pay well above industry average, guarantee full time work and set schedules that let housekeepers be home when they are needed the most.
One cup of coffee at nine. Another at 11, and a final one at two. This is how I make it through the day. So it certainly wasn't a challenge to channel that love into headlines for Gevalia's coffee-centered emails.
Ponce City Market in Atlanta, Georgia combines 300,000 square feet of retail and restaurants, including a central food hall, class-A loft office
and approximately 259 residential lofts. I wrote the website, imbuing it with a tone of warmth, energy and enthusiasm, generating excitement for how the development would benefit the community.
The Shops at Legacy is an urban lifestyle center in Plano, Texas with unique shopping centers, award-winning restaurants, lounges, bars, live music and a hot spot for nightlife. I was tasked with creating a tagline and supporting copy for the entire brochure.
Got to work with my buddy art director Tommy Simmons on this fun internal project. We had some competitive bakers in the office, so we set up a pie competition with a superlative flare.