I lead the creative team that stewards the Texas Health brand. Our job is to shape how millions of people across DFW encounter the system—how they understand their options, what they remember, and ultimately where they choose to go for care. With more than 20 hospitals and hundreds of clinics, the challenge is always the same: make a sprawling healthcare network feel human, accessible, and reliable. From urgent care to specialty lines, we build the stories and visuals that keep Texas Health top of mind when people are making real decisions about their health.

We oversee the entire creative ecosystem: branding, billboards, TV, OLV, digital campaigns, social, email, in-market signage, and everything in between, making sure it all speaks in one clear, grounded voice. As the lead brand agency, we work closely with their internal teams to keep strategy and execution in lock step. The goal is simple: build awareness, build trust, and help turn a single visit into a lasting relationship.