Regis, owner of Supercuts, needed to find new ways to keep guests coming back. We discovered the real opportunity wasn’t just in the data; it was in how we used it to shape creative. We translated guest behavior into simple, brand-right ideas: clearer journeys, smarter touchpoints, and programs like Supercuts Rewards and Unlimited that felt genuinely useful instead of promotional.

From there, we built the communications that brought those ideas to life: email and SMS communications that spoke like humans, not marketing machines; loyalty experiences with a POV, and ongoing guest research that kept the creative grounded in what people actually wanted. The result was stronger retention, successful program launches, and a more consistent, intentional brand presence across every salon.