Purina trusts us to help shape the relationship pet parents build with their 36 brands, from the food they feed their pets on day one to the products they stick with for years. The creative challenge is translating real-life pet milestones into communication that feels helpful, personal, and true to each sub-brand’s personality. We design and manage a massive ecosystem of email journeys that guide people through adoption, nutrition, health, and everyday care, making the brand feel like a steady, reliable presence along the way.

Behind the scenes, we keep the whole machine running: dynamic content, automation, templates that can flex across dozens of brands, and a constant cycle of testing and optimization. It’s big, complex, and always evolving, but the goal stays simple: keep pet parents engaged, supported and loyal for the long haul. The result is a fully aligned CRM engine capable of sending hundreds of millions of messages a year, all working together to grow lifetime value across the entire Purina family.